Public Health Consulting

Writing Documents

Research on Best Practices

We believe that data and evidence should drive decision-making. We conduct literature reviews,  collect & analyze data, engage with experts & stakeholders, and report research findings.

Image by Edwin Andrade

Healthcare Workforce Training

We are passionate about spreading the principles of health literate, preventative, equitable, and population-based approaches with healthcare providers to implement in their practice.

Strategic Planning for Implementation

We help to refine the policies, processes, and initiatives needed to create a cultural shift to where health literacy & public health best practices are promoted as a core mission in organizations.


As Past Chair of the American College of Cardiology/American Heart Association (ACC/AHA) Task Force on Clinical Practice Guidelines, I can emphatically state that while Zainab served as a Guideline Task Force Project Manager, she was simply outstanding.  The position requires overseeing and coordinating extensive and complex interactions and the interplay of dozens of writing group members, predominantly academic and clinical physicians, guideline chairs, and other stakeholders in developing high-quality documents while adhering to deadlines and ensuring the writing committee members had a positive experience. She advised the committee members to ensure that the documents used the correct methodology and formatting throughout the writing, consensus development, peer review, and final organizational approval processes. I was impressed with her incredible thoroughness and efficiency and recommend her to others to facilitate the development of clear, actionable, and consensus-based guidance documents.

Glenn N. Levine, MD, FACC, FAHA

Master Clinician and Professor of Medicine, Baylor College of Medicine

Past Chair, ACC/AHA Task Force on Clinical Practice Guidelines

My organization needed help quickly. We represent 36 different community centers with over 7000 members, spread over 20 states and two countries. We needed to draft re-opening guidelines to respond to the COVID-19 pandemic which addressed different sized communities with different resources in different jurisdictions. Zainab and her team were instrumental in drafting a comprehensive proposal to address the various concerns and keep attendees safe, while also allowing us to feel confident in following the best available evidence and science in the rapidly-changing environment of the pandemic. She did an amazing job, and the guidelines she put together were well-received and easy to implement.

Aamer Jamali, MD, FACC, FSCAI

Secretary, Saifee Burhani Medical Association of America

I've had the absolute pleasure of collaborating with Zainab on the development of a health communications course for public health professionals. She was one of the Subject Matter Experts we've engaged to lead in the development of our content for health literacy. While working with her, I've benefited from her positive attitude, tireless work ethic, and professionalism. We were impressed with how she tailored the presentation to our needs and ensured that the information presented was actionable for our audience. I am so grateful to have had the chance to work with Zainab!

Elisabeth Huang

Content Creator, PH SPOT

Guideline Projects

Image by Alexandru Acea

2018 ACC/AHA/HRS Guideline on the Evaluation and Management of Patients With Bradycardia and Cardiac Conduction Delay

Collating Data

Systematic Review for the 2018 ACC/AHA/HRS Guideline on the Evaluation and Management of Patients With Bradycardia and Cardiac Conduction Delay

Image by Sharon McCutcheon

2019 AHA/ACC/HRS Focused Update of the 2014 AHA/ACC/HRS Guideline for the Management of Patients With Atrial Fibrillation

Covid 19

COVID-19 Prevention Manual for Community Centers

As Featured In:


Nudging Health:

Health Law and Behavioral Economics